Ecommerce Websites and online shops | Walla Walla Brewers

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E-Commerce

E-Commerce (Electronic Commerce) is the term given to buying or selling products or services on electronic systems which are in networks like internet. E-Commerce has now grown into something more than just buying and selling now. Now you can do development, marketing, delivering and paying on the internet through e-commerce websites. With the growing usage of internet, e-commerce has spread extraordinarily.

It?s now possible to do electronic funds transfer, internet marketing, and online transaction processing through internet. It has revolutionized supply chain management, inventory data management, and data collection systems by bringing innovations through e-commerce websites. E-Commerce uses mostly World Wide Web (internet) as their medium, while email and mobile phones can also be used.

Most retailers have now setup their online shops and those retailers are knows as e-tailers. Online retail is called e-tail now. E-Commerce that happens between business parties is called business to business (B2B), while the one that happens between business and consumer is called business to consumer (B2C). Amazon company conducts their business in B2C?domain.

Online Shopping

Online Shopping is the term given to the process in which buyer directly buys goods from a seller using an online medium such as internet. It is a form of electronic commerce. Also called by other popular names like e-shop, e-store, online store website software, or a virtual store, an online shop evokes a physical analogy of browsing, comparing and buying products from a shopping center or a retail store.?

Types of product delivery

Once a deal is done and payment is made, products can be delivered in any of the following common ways
1) Downloading
This method is mainly used for digital products such as software files, movies, music, images, etc.
2) Drop shipping
Order is passed to third party distributor who will ship the items to consumer
3) In-Store Pickup
Customer places order and picks up products from the nearest store to his place.

Payment methods

1) Billing to mobile phones or even landlines is the most common method, for example ISP provider bills can directly add the Internet Bill in your Mobile Bill
2) Cash on delivery is another method used for home delivery through online shopping website.
3) Cheques are preferred by customers who are doing online jobs
4) Debit card for directly booking an air tickets or movie tickets
5) Wire transfer is another method for paying your employees for their services

Impact on Markets and Retailers

Many renowned economists says that e-commerce has triggered an intense price competition because it provides the consumers with the ability to gather and compare both feature and price information about different products. It has drastically affected the structure of major industries like travel and bookshops. Larger firms have used economics of sale and offered lower prices to consumer, which has led them to grow at the expense of smaller firms who doesn?t have the budget and scale to stand in the market now. However, there are some exceptions who are able to withstand this juggernaut like smallest category booksellers have just two or three employees.

Distribution Channels

Two major distribution channels adopted by companies are
1)Pure Click
Those companies which otherwise doesn?t have a physical store, but only a website to sell goods. Customer service is given a lot of importance
2) Brick and Click
Those companies who has both a physical store and have also launched a website (an online store) to do business through that website.

Source: http://www.wallawallabrewers.com/walla-walla-brewers/112

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